Fees keep increasing and the new Etsy ads that combine Etsy search with google ads aren't getting good results. Less bang for the buck to show up in Etsy's search and sellers have zero control over it.
It doesn't make sense no matter what angle you look at it.
If you’re not selling much, the fees cut too much into profits... and the more you sell the more you pay in fees. Top Etsy sellers could keep more of their profit if sales were made elsewhere.